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I’m down about 35 pounds and feeling fantastic. Pay the money, do the work, and don’t look back.
R. VickersSales Manager
Online health and performance coaching
I coach founders, executives, and professionals over 40 to get leaner, stronger, and have more energy.
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The program
We all need someone in our corner who can see the blind spot we cannot. We’ll work together to build systems in your life that raise your floor in four key areas.
Tap the arrow on each card to see how.
MINDSETWe start with the self-sabotage, because the gap between knowing and doing is the whole problem. Change the beliefs and the behaviour follows.
EXERCISEA plan built for your body and the week you actually have, not a program you fail to keep up with.
NUTRITIONNo banned foods and no meal plan you will abandon. You learn to handle hunger and make your own calls, like an adult.
SLEEP AND STRESSThe two things that quietly decide how the other three go. Get these right and everything else gets easier.
Click a week to see what happens.
What to expect
The proof
I’m down about 35 pounds and feeling fantastic. Pay the money, do the work, and don’t look back.
I’m a Type 2 diabetic who travels 200 days a year. Every program I tried fell apart the moment I got on a plane. My A1C dropped to 5.9 and my doctor told me to keep doing whatever I was doing.
The workout planning has been taken off my plate. He plans what you need to do and it’s on you to execute. Definitely wish I started sooner.
Not once has anyone approached helping me the way Craig has. Seven weeks in, I’m down 14 pounds and five inches around my waist, and my relationship with food is something I never knew existed.
After seven knee surgeries, 13 years in business and a whole lot of life, I found myself overweight and in pain. I have lost 60 pounds so far.
I had a milestone birthday coming and I was feeling the effects of prioritising my career over my health. In a matter of weeks Craig helped me integrate simple, effective strategies. He gave me the accountability, focus and structure I needed.
His carefully crafted plans take the guess work out of both diet and exercise. Craig knows exactly how to make your consistency automatic.
I thought I was active enough, but years at a desk had quietly undone everything. The nutrition framework was the game changer.
Your coach
Twenty-three years coaching experience.
I’ve finished Ironmans, marathons and ultramarathons, and coached clients up Kilimanjaro and across Lake Ontario. I’ve worked with people from all walks of life to do things they didn’t think they could do.
Our guarantee
If you do the work, follow the plan and don’t see results by the end of the Foundational Coaching Program, you get 100% of your money back.
Frequently asked questions
Every call is with me. The plan gets built around your week and changes when your week does. And we measure what actually happened with a scan at the start and the end instead of guessing.
The first one sets the baseline: your scan results, your schedule, and what’s gone wrong before. After that we work through training, food, sleep and whatever is getting in the way, and adjust the plan each week.
One call, plus the training. The program gets built around the days you actually have, whether that’s three or six.
Yes. Most of my clients travel. The training accounts for hotel gyms and bad weeks, and the nutrition work is built to hold when you’re eating out every night.
A scale gives you one number that moves for a dozen reasons. A DEXA separates fat from muscle, shows you where the fat sits, and measures visceral fat and bone density. It tells you whether you lost fat or lost muscle. After forty that’s the difference that matters.
No. The program gets built around what you have.
Most men carry on with ongoing coaching. We’ll talk about what that looks like near the end.
Next step
Answer a few questions, then pick a time for a call.